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This web page had the following in the web page, "Classic Ivy League knit ties, exclusively designed for you." Our analyzers viewed that the web page stated " For Spirit and for Style." The Website also said " Classic Ivy League knit ties, exclusively designed for you. Every knit tie tells a story. Handmade in a family-owned fabric mill based in Como, Italy, each tie is made with quality and care. With hundreds of possible texture, pattern, and color combinations, a fully bespoke tie exists for any group or occasion. Additionally, we offer many different fabric choices ." The website's header had custom ties as the most important search term. It is followed by wool ties, college ties, and english style ties which isn't as ranked as highly as custom ties. The next words they uses is fashion ties. accessories was included and could not be understood by search engines.